Solution Seekers
Welcome to the Solution Seekers podcast featuring Paige Buck. “Solution Seekers” marks a significant milestone for Kennedy Events as we embrace our core values and embark on a new era of growth and inspiration. Through thought-provoking discussions, expert interviews, and practical advice, this podcast will empower listeners to become solution seekers themselves, embracing challenges as opportunities for personal and professional development. We look forward to sharing our explorations as you tune in, engage, and become a part of this community. Together, we can navigate the ever-changing landscape of events and beyond—one solution at a time.
Solution Seekers
Adobe Unveiled: Innovating Product Adoption and Retention Through Events
In the latest episode of “Solution Seekers,” host Paige Buck sits down with Shea Cibulsky, Senior Marketing Manager of Global Adoption and Retention Events at Adobe. The conversation dives into the intricacies of running successful customer learning event programs, focusing on “Experience Makers: The Skill Exchange.” This program emerged as a response to disjointed and ineffective events previously run by various Adobe business units. Through research and direct conversations with Adobe users, the Skill Exchange was designed to offer a seamless and engaging customer experience. One key takeaway is the importance of understanding what the audience truly wants: a blend of peer insights and company knowledge to ensure rich, actionable content.
Shea elaborates on how continuous touchpoints with her team and advanced technology like Cvent have revolutionized their workflow. By employing an automated speaker resource portal, the onboarding process for their latest event—with 70+ speakers—was streamlined and received enthusiastic participant approval. Shea also articulates how crucial it is to measure the program’s impact using metrics that not only track attendance but product and solution usage as well. This evolving approach has been instrumental in optimizing both speaker and attendee experiences, exemplifying how robust feedback mechanisms and cutting-edge tech can elevate event programs in a digital-first world.
